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Te cuento del Modelo de comunicación de Lasswell: una de las teorías clásicas más influyentes para entender cómo circula un mensaje. Su propuesta responde a cinco preguntas clave: ¿Quién dice qué, por qué canal, a quién y con qué efecto? Un modelo esencial para analizar medios, periodismo, publicidad y comunicación digital, aunque ...
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