We chose lichen over greasy sheep’s wool. Here’s why. When we set out to create Better D3 K2, we had a choice: Use what everyone else uses (lanolin from sheep’s wool), or find something better. Lanolin-based D3 works. But it didn’t sit right with us. Made from wool grease? No thanks. So we went with VegD3®, D3 derived from algae. Clean. Plant-based. The same bioactive D3 your body recognizes. Now, we know what you’re thinking: “Why not just get it from the sun?” And you’re right, sunlight is the