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Today In Star Wars History… On February 2nd, 2011 - Volkswagen released its now-iconic Super Bowl commercial early, and Star Wars fans instantly felt the Force. Titled “The Force,” the ad stars a young kid dressed as Darth Vader attempting to use his powers on everyday household objects—until he “successfully” starts a Volkswagen Passat… thanks to his dad’s key fob. • Lucasfilm officially licensed the use of Darth Vader’s imagery and John Williams–style music, a rare move for a car commercial •
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