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The Smokey and the Bandit Trans Am Was So Popular It Saved Pontiac From Shutdown
In 1977, Smokey and the Bandit featured Burt Reynolds driving a black and gold Pontiac Firebird Trans Am. The film cost $4.3 million to produce and grossed $300 million globally — the second highest grossing film of 1977 behind Star Wars. Before the film, Trans Am sales were declining sharply. Pontiac's management had internally discussed ...
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