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“Building Wooden Log Cabin in Forest 👀🔥| Survival House Step by Step” 116

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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

Instagram on Instagram: "@fmonthoux (François Monthoux) has spent the past three years building a clay city in the forest 🌳🏰⁣ ⁣ “I love imagining the people who live in the streets of my city,” says the Swiss artist. “The happiest moments are when the characters I sculpt resemble what I live through. When I sculpt the fool, placed at the highest point of the city, I find myself truly up high, standing on a ladder above my sculpture.”⁣ ⁣ François draws inspiration from the organization of ants,