Dr Russell Zwanka explains What is Category Management and the 8 Step process.
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YouTubeLearning Evolution
Dr Russell Zwanka explains What is Category Management and the 8 Step process.
Watch as Dr. Russell Zwanka, Director, Food Marketing Program and Associate Professor for Food Marketing at Western Michigan University explain Category Management and the 8 step process. This is just one of dozens of microlearning training and marketing videos included as part of the WMU Food Industry Research and Education Center (FIRE ...
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