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The U.S. beer industry kicked off 2024 with year-over-year improvement for nearly all market segments, led by a 17-point upward swing for the flavored malted beverage/hard seltzer category. Get the full details at www.nbwa.org/bpi About BPI: ➡️ It is the only forward-looking indicator for the industry to measure expected beer demand (one month forward) in the marketplace. ➡️ A reading greater than 50 indicates the segment is expanding, while a reading below 50 indicates the segment is contractin
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