The July 30 edition of the SBJ Marketing newsletter features reporting on Visa's program for cardholders for FIFA World Cup ...

MLB Network on Sunday afternoon drew its best audience for a HOF Induction Ceremony since 2019, with an average of 247,000 ...

Indiana Fever G Sophie Cunningham has partnered with fast food chain Arby’s, debuting the partnership while arriving at a ...

Athletes Unlimited Softball League has released key performance indicators following its inaugural season, highlighted by 20 ...

The NBA today announced that the Orlando Magic and the Memphis Grizzlies will play regular-season games in Berlin on Jan. 15, ...

It’s been more than five months since leadership from the PGA Tour met with Saudi Arabia’s Public Investment Fund at the ...

A lawsuit filed in federal court in Pennsylvania claims DraftKings and affiliated companies violated consumer protection laws ...

Nike has shown up “on the board” of Gold Medal-winning Brazilian surfer Italo Ferreira. World Surf League via Getty Imag .

The Aston Martin F1 team will be valued at roughly $3.2B in its latest stake sale, as demand to invest in the sport shows no ...

Lightshed analyst Rich Greenfield said he would be 'shocked if you didn’t see more sports on CBS,' and he thinks 'they will be a contender for UFC rights' following Skydance merger with Paramount.

As ESPN marches toward the launch of its new direct-to-consumer app and a “significantly enhanced app” (as Jimmy Pitaro put ...

Shares of Adidas fell Wednesday after the German sportswear giant flagged a double-digit million-dollar hit from U.S. tariffs ...