Pursuing an MBA while launching a startup can be a challenging yet rewarding path. Hear how Kellogg empowered one alumna to ...

Through the Kellogg Climate Conference, students discovered the power of collaboration, leadership and purpose-driven ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

From farms to startups, an MBA student shares insights from an immersive learning experience — and how it’s shaping his ...

As a third-generation leader of Canadian retailer Harry Rosen Inc., Ian Rosen ’16 MBA launched an e-commerce makeover that ...

With a little seasoning and a lot of strategy, Lis Settimi ’98 MBA is building something bold for cult-favorite spice blend Char Crust.

Kellogg Executive Education focuses on how individuals and organizations can transform themselves. We offer specific plans and pathways for professional growth and functional development for ...

Date Published: 2025Citations: Chernev, Alexander. 2025. Strategic Brand Management (4th Ed.).

Implicit bias has garnered considerable public attention, with a number of behaviors (e.g., police shootings) attributed to it. Here, we present the results of 4 studies and an internal meta-analysis ...

The longer the media covers a boycott, the greater the impact on a company’s stock price, Assistant Professor Brayden King finds 11/16/2011 - Falling stock prices and corporate boycotts go hand in ...

Northwestern University’s Kellogg School of Management today announced plans to create a new state-of-the-art, technology-enhanced building on its Evanston, Illinois campus. The facility will usher in ...

Northwestern University and the Kellogg School of Management today announced an innovative new research center to promote constructive discourse in today's increasingly polarized world. The Center for ...