EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 26-year Hakuhodo veteran, join Publicis Groupe Japan as the ...

Ad Nut has always been baffled of Ad Nut’s human friends’ obsession with a sporting phenomenon where 22 sweaty people kick a ...

Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both ...

GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P ...

The review follows Jaguar’s rebrand in November last year as it relaunched as an electric-only car manufacturer. The ...

Nike’s latest OOH campaign, which was displayed as part of the London marathon on Sunday (27 April), is facing backlash for being “inappropriate” following Yom HaShoah last week (23-24 April). Nike is ...

As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...

DoorDash, the largest takeaway app in the US, has made an cash offer to buy Deliveroo at a price of 180 pence per share. In a document seen by PMW, the UK-based delivery company confirmed it had ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES ...

Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly ...