When the peer-to-peer site Napster unleashed digital audio on the web, the record industry couldn’t move fast enough. It took ...

The proposal shows how in the dark advertisers are about platform ad auctions. The idea would be for platforms to disclose ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings ...

CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.

Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Adelaide CEO Marc Guldimann.

ChatGPT continued the fragmentation of the search journey, which hops between platforms and intents. Here's how to pivot your ...

Through Index's data vendor marketplace, curators can access third-party data sets without their own integrations.

Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase ...

TTD says OpenAds is not a reaction to Prebid’s TID change, but a new model for fairer ad auctions. But how will the DSP get ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...