This week's media landscape saw Pepsi navigating visibility risks in cricket sponsorships, while India's OOH advertising ...

India’s OOH industry is poised for 15–20 percent festive growth. Jewellery, automobiles, FMCG, and e-commerce brands are expanding visibility through traditional and digital formats. Factors such as ...

Pepsi's sponsorship of the Pakistan cricket team highlights a paradox: while visibility is crucial for brand connection, it ...

Google and Flo Health will pay $56 million to settle a privacy class action. The lawsuit claimed they shared user data with ...

A look at the matrix of instant gratification and how brands are finding a sweet stop in it. At the seventh edition of ...

Microsoft combines separate marketplaces for AI tools into one offering for corporate technology buyers with streamlined apps ...

Fueled by the rise of AI, the robo-advisory market is projected to surge by 600% by 2029, with a notable portion of retail investors already utilizing tools like ChatGPT for stock selection.

Microdrama is gaining popularity as a storytelling format. It delivers narratives in short episodes. China's market is ...

Why premium brands create deliberate obstacles to increase perceived value, exclusivity and emotional connection in ...

India is set to become a global leader in circular tech innovation. A survey reveals many Indians hoard unused phones. This ...

H&M's third-quarter profit significantly exceeded expectations, driven by strong demand for its autumn collections. Despite ...

Discover how the alcohol industry is resisting WHO's proposed regulations on alcohol consumption. Learn about the debate over ...