Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

Bayer is looking for an agency partner to handle creative and media for its consumer health unit.

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As Possible grew its audience 50% this year, it offers a revealing case study in how the ad industry now navigates scale, access and the value of showing up to industry events.

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A slowing economy does not always mean that economy beer brands thrive—good marketing is still needed.

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AI is helping to improve the technology's ability to discern the world and quickly respond.

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The Justice Department is pushing a judge to order Google to sell ad tech assets and share data following an antitrust ruling ...

At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

Four juries selected the top entries in Work, People, Creative Marketing and Production.