Pop star Selena Gomez is promoting a fragrance by her Rare Beauty line with a scratch-and-sniff billboard in New York City.

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Selena Gomez posed in pink silk lingerie to tease the launch of Rare Eau de Parfum, a new fragrance from Rare Beauty. The ...

Benny Blanco is undeniably in love with Selena Gomez!In a new video shared by Rare Beauty on its official TikTok account, the ...

Capris aren’t going anywhere just yet. Selena Gomez and her fiancé Benny Blanco were spotted following a romantic evening in ...

"Some of my best memories were when I was creating this," Gomez said of developing Rare Eau de Parfum, dropping on Aug. 7 at ...

Benny Blanco confessed to wearing Selena Gomez's perfume "all over" to remember his love. See the sweet moment.

In a career-defining moment, Ankush Bahuguna, one of India’s most beloved content creators, recently joined Selena Gomez and ...

Rare Beauty has announced a new perfume. Our beauty team has been testing the new scent for two months so read there thorough ...

Selena Gomez has addressed the swirling rumors about the possible sale of Rare Beauty, the cosmetics brand she founded in ...

Selena Gomez teased the future of Rare Beauty amid online speculation that the Only Murders in the Building star may have ...

Selena Gomez has addressed the swirling rumors about the possible sale of Rare Beauty, the cosmetics brand she founded in ...