The Lakers are building around Luka Doncic, and it’s a good bet he won’t be partnering with a liquor company anytime soon – or misleading fans into hearing more about an endorsement deal.From NFL ...

The New York Knicks have been linked to Giannis Antetokounmpo, but they could set their sights on a different all-time great.

LeBron James showed off his trolling skills on social media, sending the NBA world into a frenzy. Los Angeles Lakers ...

The announcement was made as a parody of “The Decision,” a widely criticized television event James and his team produced ...

Four championships. 10 Finals appearances. 21 seasons of dominance. LeBron James is the NBA's all-time leading scorer, the ...

Lakers players saw James’ post and were soon fielding calls and texts from friends, family and agents wondering if he was ...

LeBron James' \"Second Decision\" announcement caused fan panic, with many fearing retirement. The NBA star later revealed a ...

LeBron James sent fans into a frenzy on Monday when he teased what appeared to be a major career announcement, but those who suspected an advertisement ...

The Lakers’ preseason game tickets against the Utah Jazz soared sky high after LeBron James' cryptic post for a brand promotion.

Of course you don’t remember that last part, because it didn’t happen. Jordan didn’t tease his fans like that, didn’t screw ...