The service, Howdy, is $2.99 monthly and it’s based on the idea that consumers want a Netflix add-on with no annoying ...

US streaming firm Roku has unveiled Howdy, a brand new video subscription service that aims to take the fight to its ...

A service called Howdy, priced at $2.99/month with no TV ads, sounds weird ... but consumers always want choice.

In such a crowded marketplace, how does the new kid on the block hope to stand out? Price. Howdy costs just $2.99 a month, that's roughly £2.40, although Roku hasn't confirmed a ...