WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

WhatsApp is set to launch several new features, providing businesses with increased opportunities for revenue generation on the Meta-owned platform. Over the coming months, Meta will look to monetise the capabilities of WhatsApp’s “Updates” tab.

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.