With the rise in subscription fees, non-stop advertising, and general dissatisfaction with content libraries and user interfaces, streaming as a distribution model and media service seems to be ...

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.

The arrival of Sora, along with similar AI-powered video generators released by Meta and Google this year, has major ...

Meta Platforms Inc. (NASDAQ:META) is one of the best NASDAQ stocks to buy according to hedge funds. On September 26, Meta Platforms announced that it will launch an ad-free subscription option for ...

New Delhi: Prime Video’s June ad rollout drew sharp criticism from senior marketers. In a LinkedIn reality check, L’Oréal Professionnel India marketing head Aditi Anand flagged repeat exposures, ...

YouTube has rolled out its Premium Lite subscription in India, offering viewers an ad-free experience at a fraction of the cost of its full Premium service. The plan, priced at Rs. 89 per month, is ...

NEW YORK-Electronic Arts (EA) has agreed to sell itself in the largest leveraged buyout on record to a group of investors that includes a firm managed by US President Donald­ Trump’s son-in-law Jared ...

Electronic Arts (EA) is to be taken private under a $55bn (£41bn) buyout - a record sum for such a deal. Under the terms, private equity firm Silver Lake Partners, Saudi Arabia's Public Investment ...

YouTube has rolled out Premium Lite in India, a lower-cost subscription priced at ₹89 per month that allows users to watch most videos without ads. The plan, which is being introduced in phases across ...

Electronic Arts, maker of video games like “Madden NFL,” “Battlefield,” and “The Sims,” is being acquired for $55 billion, the biggest leveraged buyout attempt in history. Under the terms of the deal ...

Electronic Arts, maker of video games like “Madden NFL" and “The Sims,” is being acquired for $55 billion, the most expensive acquisition of a public company to be taken private in history. Under the ...

If the transaction closes as anticipated, it will end EA’s 36-year history as a publicly traded company. Under the deal, private equity firm Silver Lake Partners, Saudi Arabia's sovereign wealth fund ...