Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four ...

Smartsheet names new chief customer officer while Gradial and Zeno Power add to their senior leadership in the latest tech ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

This program is designed to minimize product failure by refining offerings and launching menu innovations based on customer ...

While Schultz stepped away from Starbucks' leadership, he has continued to publicly address ... Niccol's prior experience in restaurant operations is a "positive change," wrote analysts from Jefferies ...

Amid declining sales, former Starbucks CEO Howard Schultz is urging employees to support the company’s new leadership and ...

Big Changes Are Coming to Starbucks Rewards originally appeared on Parade. Like Julia Roberts in Eat, Pray, Love, Starbucks is trying to reinvent itself. The company is spending a ton to remodel ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks leadership emphasized that the company is ahead of schedule in scaling operational improvements, most notably through the Green Apron Service model, which will roll out to all U.S ...

Starbucks reported a higher than expected revenue rise for the third quarter, with improved demand in China, menu changes and ...