Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...

Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four ...

It's been one year since former Chipotle CEO Brian Niccol took over as CEO of Starbucks (SBUX). F/m Investments CEO and chief ...

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s what the strategy involves.

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

Starbucks is perhaps the most recognizable coffee brand in the world, yet it is underperforming in recent years.

Starbucks has been in turnaround mode, but its same-store sales are expected to fall for the sixth straight quarter. Starbucks is expected to report its fiscal third-quarter earnings after the bell on ...

Starbucks CEO Brian Niccol said Tuesday that his company's turnaround efforts were "ahead of schedule" after several quarters ...

Amid sluggish sales, Starbucks has been brewing up plans to turn things around with its "Back to Starbucks" strategy. Empower ...

Starbucks CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is taking steps to build a "better Starbucks." ...