In 2005 Miami Heat center Shaquille O'Neal, left, and Philadelphia 76ers guard Allen Iverson were rivals. Now they’re teammates for Reebok, as shown in the Netflix docuseries “Power Moves.” ...

Shaquille O'Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson’s signature shoes, The Question and The Answer, were some of the top ...

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson's signature shoes, The Question and The Answer, were some of the top sellers ...

1. Reebok Shaq’s partnership with Reebok started in 1992. That year, his first shoe, the Shaq Attaq, was released. It was a big hit! Then, in 1995, they made the Shaqnosis.

Dive Brief: Pepsi has teamed with Reebok and basketball legend Shaquille O’Neal to create the Pepsi ’Sneak’er, an original pair of Reebok Pump Shaq Attaq shoes modified to fit a full Pepsi Mini Can ...

What to Know In 1992, Shaquille O'Neal became Reebok's first signature athlete with the iconic "Shaq Attaq" shoe. Allen Iverson's addition sent fans around the world to the brand.

Shaquille O’Neal adds another business venture to his list and will be returning to Reebok as the president of basketball, while Allen Iverson will serve as the vice president of basketball.

The Reebok Shaq Attaq 'Miami Heat' colorway is releasing at midnight on May 12 for $180 in adult sizes on the Reebok website and at Foot Locker. Even better for online shoppers, other colorways of ...

Shaq-O-Claus began years ago when O’Neal’s mother visited a Boys and Girls Club and asked him for help a few years back. “She didn’t want to ask me for the money to buy all the kids’ toys.

The Reebok Shaq Attaq is Coming in a "Lakers" Colorway: Celebrating the 30th-anniversary of Shaquille O’Neal’s signature shoe.

The impending Smiley x Reebok Shaq Attaq sneaker edition is all set to rock the market on October 15, 2022. These highly acclaimed footwear designs will be sold for $170 per pair.