Since 1992, the winning drivers each receive a steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona watch. How much it is worth? Well, Rolex doesn't list a price on its website.

I think it’s safe to say that without Zenith and its iconic El Primero movement, the Rolex Cosmograph Daytona as we know it today may not exist. When Rolex’s famous racing chronograph debuted back in ...

The Rolex 24 starts the racing calendar at Daytona International Speedway. Here's what to know about the 24-hour race, ...

When announcing another Daytona 500 sellout two weeks back, Speedway president Frank Kelleher said there would be no such announcement for Rolex RV spots because they never even went on sale after ...

Elsewhere in celebrity land, Mark Zuckerberg was seen with yet another incredible timepiece. This week it was the Greubel Forsey Hand Made 1. Tom Pelphery was spotted at the Golden Globes wearing a ...

From the Daytona to the King Midas, GQ watch editor Cam Wolf dives deep into all the most significant lines in the Crown’s ...

Learn more For a number of years now, arguably the most desirable watch in the world has been the modern Rolex Cosmograph Daytona. With its iconic status ... We’ll see if I’m right when the watch goes ...

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By the way, for the upcoming Jan. 25-26 Rolex 24 at Daytona, all camping/RV options are also sold out. In fact, they never went up for sale due to a 100% retention rate, Kelleher said. Kelleher ...

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