Iverson believes he and Shaq can help Reebok bounce back by paying forward the same support and opportunity the brand once gave them. “We’re going to show our love to the brand that showed us ...

Shaquille O’Neal and Allen Iverson are joining forces to revive the Reebok brand they helped make iconic. In the Netflix docuseries, “Power Moves," premiering this week, the Hall of Famers ...

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq.

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson's signature shoes, The Question and The Answer, were some of the top sellers ...

But Reebok’s cultural momentum began to fade after Nike doubled down on star power with Michael Jordan, Kobe Bryant and LeBron James. Adidas bought the company for $3.8 billion in 2006, aiming ...

Shaq and Iverson team up to revive Reebok from obscurity in the Netflix docuseries 'Power Moves' Updated Jun. 5, 2025 9:30 a.m. ET ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make ...

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson’s signature shoes, The Question and The Answer, were some of the top ...