The request for proposal (RFP) process is designed to ensure fairness and transparency when organizations engage PR agencies. However, in practice, it often creates more obstacles than opportunities.

The difficulties inherent in the RFP process can lead to thinking the “F” doesn't stand for the word “for” but for something else entirely. Silvia Hodges Silverstein has some request for ...

The Purpose of an RFP. A request for proposal, or RFP, ... The process also allows you to compare and contrast similar products and services side by side and narrow down your selection.

This discovery process not only shows an agency’s real-world creative capabilities, but it also gives them a chance to discuss their strategic approach — something that an RFP may not account for.

Fundamental flaws in the request for proposal (RFP) process strip customers of nearly all negotiation leverage and put the vendor squarely in the driver's seat. These tips will make sure you're ...

RFP team members need to supervise the entire RFP process to make sure everyone's time is used wisely, requirements are addressed, and deadlines are met—often with quick turnaround. So how can ...