Mattel and OpenAI Announce Strategic Collaboration Jun. 12, 2025 9:05 AM ET Mattel, Inc. (MAT) Mattel’s first product powered by OpenAI’s technology is expected to be announced later this year ...

Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

OpenAI is the world's leading AI startup. For how long will depend on how well it fends off multi-front attacks from ...

Mattel has partnered with OpenAI to create AI ... Barbie-maker Mattel has officially joined forces with OpenAI to create a new generation of AI-powered toys and games. The collaboration, ...

Britain and ChatGPT maker OpenAI have signed a new strategic partnership to deepen collaboration on AI security research and ...

Mattel, the maker of Barbie, is teaming up with OpenAI to bring artificial intelligence to its iconic toy brands. Vincenzo Izzo/LightRocket via Getty Images 2025-06-13T04:11:43Z ...

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s ...

Barbie dolls are seen in April at a Target store in New York. ... said it’s teaming up with OpenAI, ... A person familiar with the collaboration said it will be for people at least 13 years old.