MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution and big data in general. This in turn ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

The global economic slowdown, with apprehensions of an impending recession, makes the job of marketers tougher. They have to get customers to look beyond the gloom, with high-on-value propositions.

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...