After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising ...
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, ...
LEGO has posted record profits in 2024, as the company seeks more LEGO video games for all ages to be released.
Having reported a 13% increase in revenue to $10.82 billion, the world's leading toymaker Lego is now bringing video game ...
LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have ...
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.
According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who ...
LEGO has announced it's setting up its own video game development studio and will be bringing the production of LEGO titles ...
“We can say, as long as we’re under the Lego brand, we can cover experiences for kids of all ages, digital or physical.
Best-selling themes include its Star Wars and Harry Potter sets, and Lego Icons such as a Pac-Man set and a Lamborghini.
Lego reported a 12% rise in consumer sales in 2024, outperforming both a 1% drop in the global toy market and the sales performance of its rivals.