Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe ...

A new non-human judge will be joining staff at the Winter X Games in 2025. With AI continuing to grow, many believe it may be time to introduce artificial intelligence to adventure sports.

New X Games CEO Jeremy Bloom continues to expand the franchise’s executive team with the announcement of two new additions on Wednesday. Coming on board as Global Chief Revenue Officer is Cherie Cohen ...