The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter - and that ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Poor old HBO Max. The streaming service has faced ridicule in recent months over its (lack of) rebrand strategy, which as seen the name change from HBO Max, to Max, to—checks notes—HBO Max. But just ...

HBO Max can’t catch a break. After months of public confusion, and plenty of memes, the streaming giant reversed course on its rebrand, shifting away from the simplified Max and back to its ...

Warner Bros. Discovery's flagship streaming service will return to its original HBO Max name on Wednesday, ending an ill-starred rebranding as Max.

Max has officially switched back to HBO Max as part of its rebrand two years after the streaming platform changed its name following the merger between Discovery and Warner Bros.

Casey Bloys, chairman and CEO, HBO and Max Content, speaks onstage during Warner Bros. Discovery’s 2025 Upfront Presentation at The Theater at Madison Square Garden on May 14, 2025, in New York ...

After rebranding HBO Max to Max in 2023, the Warner Bros. streaming service is now HBO Max again. The new identity is reflected across Android and iOS applications and the website, which now ...

Following the announcement in May that the Max streaming service would be returning to its HBO Max branding – the change has now officially rolled out. The Max website now redirects to hbomax.com, ...

The 2023 move to rebrand under the MAX trademark was widely criticized. Consumers were confused. Industry observers questioned whether HBO was being diluted or sidelined.

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the ...