News

The ROI Trap: How Marketing Metrics Can Mislead The C-Suite

Srikanth Ramachandran is the Founder and Group CEO of Moving Walls Group, an adtech and enterprise SaaS leader for the OOH ...

Facebook teaches early lesson in unbounded AI risk

Meta’s chatbot rules court third-rail social issues, like luring users into fantasy. Releasing erratic and powerful tech to ...
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Facebook is Dead; Long Live Meta

Meta delivered blowout earnings the same quarter that Mark Zuckerberg doubled down on AI; I don’t think it was a coincidence.

‘I put all my skin in the game’: Ebiquity CEO Ruben Schreurs on overseeing the world’s top brands

Meta could surprise the world by buying an agency holdco or integrating with streamers like Disney or Netflix, according to ...

When to restructure your Google Ads account – and how to do it right

Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before ...

CyberAgent's Multiple Game Hits and Platform Fees Savings to Maintain Revenue and Margin Growth

The mobile game market in Japan is the third-largest in the world, after the US and China. We forecast the Japan mobile game market to grow by 5% per year over the next five years, driven by ...