Ford, Rivian, Tesla, GM and Ram soon enough are all fighting to own the hottest new vehicle segment. But nobody's making any money.

In the world of pickup trucks, the Ford F-150 is the one to beat as the best-selling pickup truck for the last 41 years. At least one F-150 was sold every 49 seconds in 2022, and this continued into ...

We’d go out on a limb to suggest that many light-duty pickup trucks are frequently used like cars these days, hauling little ...