What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

Salt.Xo has “been soaring ever since,” Seymour says. Since launching on TikTok, the brand has grown by 200 percent and grossed more than $550,000 in sales, a TikTok spokesperson said.

While other agencies treat TikTok Shop as an afterthought, Tiksly has developed proprietary systems that consistently scale DTC brands from 5-figure to 7-figure monthly revenue.

From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands. The way people search for information is changing, and Gen Z is ...

NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app will stick around, addressing a potential ban that threatens its ...

The top 10 fragrance brands on TikTok Shop in February, per Charm.io, and the top-selling product for each. 1. Lattafa: $4.3 Million Top product: Asad for Men Eau de Parfum Sales of top product ...

TikTok once again faces a ban, which means pharma brands may need to consider taking their marketing efforts to other social media platforms. While TikTok briefly vanished from phones across the U.S.