As UConn men’s and women’s basketball get ready for March Madness, the programs are at the center of a new NIL product from ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

USC guard JuJu Watkins has signed a historic multi-year deal with Fanatics. The deal makes her the first female college ...

Just in time for March Madness, Panini will release a landmark product – its first NIL trading card box set featuring the ...

Watkins' historic trading card and memorabilia deal makes her the first female collegiate athlete to have this type of deal with Fanatics.

USC women's basketball star JuJu Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the ...

This second card Templeton pulled was a 2024 Panini Select WNBA All-Stars Black Finite Prizm #15 Caitlin Clark Rookie Card.

Then came Hoops, the "official card of the NBA." Their inaugural 1989-90 set was a game-changer, boasting a larger checklist ...

In a market where a single trading card can command an eight-figure sum, never underestimate the lengths some fans will go to ...

Chris Magstadt, owner of Bismarck’s Sports Cave, credits the rekindled rise in popularity to the uncertainty of markets ...

Taken following the USC women’s basketball team's huge victory over crosstown rival UCLA on March 1, Rothmuller’s image ...

The trading card industry has long been a competitive space, with athletes from various sports vying for top spots in sales.