Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

For more than a year, Delta Air Lines has been exploring how artificial intelligence might revolutionize the way it sets ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices based on user data.

The technology uses interest in specific routes and flights, flight time and date, customer demand, the price of jet fuel.

Consumer Watchdog found when companies use surveillance pricing, they tend to favor the wealthy and instead offer higher ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

In addition to cancelling certain Canadian flights, Delta has paused service from New York-JFK and Tel Aviv. The decision is ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.

The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing ...