As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North ...

Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

It might be the province of uncharitable souls to suggest that coffee giant Starbucks ($SBUX) is desperate, but its latest ...

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his career in restaurants.

New CEO Brian Niccol has said since joining the coffee chain in September that he wants Starbucks to refocus on its in-store ...