CTV advertising has evolved beyond brand awareness. Learn how advanced targeting, retargeting, and measurement make CTV a powerful performance channel.

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which ...

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and ...

If your posts on social media are political, are you damaging your career? Could you lose your job? How can you avoid getting in trouble? Are people too sensitive? Let's explore those questions.

It's critical to measure and evaluate sales presentation skills: If salespeople aren't effective presenters, they'll never achieve their full potential, even if they're good at selling.

Demand Generation - The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those ...

Which domains send the most traffic to other websites on the internet? Do smaller sites receive more or less traffic from the largest referrers? To find out, SparkToro conducted an analysis of Datos ...

New digital experiences have disrupted customer journeys, rendering the traditional funnel obsolete. The new customer journey has more meaningful touchpoints--and increased revenue opportunities.

The following comparative table covers their primary functions, objectives, data usage, components, and more, helping to clarify the specific focus and contributions of each platform in the customer ...

Marketing Strategy - Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we ...