Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and ...

Marketing Management - This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to a Sagefrog research of 2,400 B2B marketers. Check out the study results.

Branding - A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different ...

Customer Behavior - Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld.

Out-of-home advertising doesn't have to be B2C-only. These 6 ideas for OOH ads can expose your B2B brand to a much larger audience.

Content reporting can be a major challenge for marketers. Learn 4 of the most common problems and how to fix them.

An infographic from LinkedIn looks at the top company hashtags for Pride Month, as well as several other related trends.

How have the interests, social media habits, and e-commerce habits of 12-15-year-olds evolved over the past few years? To find out, researchers at GWI conducted a survey in 2025 among thousands of ...

Advertising - Is there any form of marketing communications more compelling than word-of-mouth, the enthusiastic and genuine recommendation of a person you like and trust? It's no wonder that ...