Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell ...

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer ...

Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of search results.

The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

The Mondelez brand decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers on ...

The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts.

The Nestlé brand’s latest effort includes videos, out-of-home ads, experiential activations, influencer collaborations and a sports partnership.

If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

The Mars Petcare brand is sponsoring a new category in the reader’s choice version of the special issue that tends to ...

To boost the return of its apple flavor, the sparkling water brand remixed a 2008 club hit as part of an effort to tap into ...

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final ...