Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.

One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers ...

The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster ...

The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a ...

Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard ...