The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven ...

A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief ...

Coors, discusses Coors Light's new audio-based cold plunge, reinventing Coors brands for younger folks and his approach to AI-based storytelling.

The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a 16,000-square-foot experience that showcased drastically different personalities of its brands united by the ...

In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating ...

PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns. The dynamic partnership between e-commerce and public relations ...

The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be ...

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective.