Brands must adapt to a new reality as Indonesian consumers embrace value-driven shopping and cultural authenticity during ...
Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by ...
Snow artist Simon Beck collaborated with perfume brand Creed to create an ephemeral snow design to promote its signature ...
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...
The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ...
Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following ...
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled ...
EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs ...
The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year ...
Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration ...
“You can’t win, so win," is the provocation offered by Nike’s new ad. Against the rollback (sorry, “sunsetting”) of DEI goals ...
The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.
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