ChatGPT continued the fragmentation of the search journey, which hops between platforms and intents. Here's how to pivot your ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings ...

Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Adelaide CEO Marc Guldimann.

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to Firefox.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

Through Index's data vendor marketplace, curators can access third-party data sets without their own integrations.

Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the ...

TTD says OpenAds is not a reaction to Prebid’s TID change, but a new model for fairer ad auctions. But how will the DSP get ...

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and ...

Yieldmo's Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.