You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.

Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience.

Search Engine Land » PPC » Google Ads plans major AI Push in 2025, reshaping search marketing Chat with SearchBot Please note that your conversations will be recorded. Google Ads is preparing ...

The Daily Listen is are 5-minute or less episodes that show up on your Google home page in the Google iOS or Android app. It ...

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...

Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy ...

Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy ...

Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for ...