Disney reported better-than-expected third-quarter earnings, with continued growth at its parks and streaming business.

The OMG agency supported a campaign targeting students who had never used chatbots, encouraging them to try ChatGPT.

The McDonaldland characters have returned as the chain leans into nostalgia and tries to attract Gen Z. (McDonald's) By: ...

Brands that maintain marketing during downturns protect loyalty, preserve market share and gain long-term competitive advantage.

Brands can combat Gen Z’s digital fatigue by creating content that surprises, uplifts and encourages intentional scrolling.

As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL events, fuel cultural relevance and deliver measurable ROI.

While Avocados from Mexico has not run a TV ad in the Super Bowl since 2023, the organization remains very committed to ...

From WPP's succession saga to Publicis' new-business tear, there was no shortage of drama in the agency sector during the ...

Snap's shares fell more than 14% in after-hours trading even as daily active users topped analysts' expectations.

Linda Yaccarino, who recently left Elon Musk’s X social media site, is taking the helm at eMed.

Gaming is no longer siloed by screen—it’s a seamless, cross-platform experience that spans mobile, console, and PC. For ...

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