As Possible grew its audience 50% this year, it offers a revealing case study in how the ad industry now navigates scale, access and the value of showing up to industry events.

Bayer is looking for an agency partner to handle creative and media for its consumer health unit.

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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

A slowing economy does not always mean that economy beer brands thrive—good marketing is still needed.

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AI is helping to improve the technology's ability to discern the world and quickly respond.

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