The Lakers are building around Luka Doncic, and it’s a good bet he won’t be partnering with a liquor company anytime soon – or misleading fans into hearing more about an endorsement deal.From NFL ...

The New York Knicks have been linked to Giannis Antetokounmpo, but they could set their sights on a different all-time great.

Four championships. 10 Finals appearances. 21 seasons of dominance. LeBron James is the NBA's all-time leading scorer, the only player ever with 40,000 points, 10,000 boards, 10,000 dimes — and ...

The Lakers’ preseason game tickets against the Utah Jazz soared sky high after LeBron James' cryptic post for a brand promotion.

Of course you don’t remember that last part, because it didn’t happen. Jordan didn’t tease his fans like that, didn’t screw with their heads (and their wallets) for the sake of some cheap ad hype.

Fans are not happy with LeBron James. On Monday, LeBron teased that he was making a "second decision," which many believed would be his retirement ...

Los Angeles Lakers forward LeBron James took heat on social media following a marketing gimmick that led to rampant speculation.

Los Angeles Lakers star LeBron James has something he wants you to know -- but whether you actually want to know it isn't clear. The NBA legend posted a cryptic teaser of an Oct. 7 announcement on X ...

NBA fans rarely ever hesitate to weigh in on a given subject, from the near-cancellation of Inside the NBA to Jimmy Butler’s Miami Heat drama. Upon the announcement of The Second Decision, users took ...

The NBA world was dealt an unexpected shock on Monday as LeBron James made an intriguing social media post. The King announced "The Second Decision," and many fans believe it's about retirement. While ...