The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an instant classic. Directed by Malia Obama, the ad is a play on the old “Miss Mary Mack” nursery rhyme hand-clap game and features some exceptional editing work. Watch:

Wilson’s shoe is more than just footwear—it’s part of her legacy. After a historic 2024 season where she set records in scoring, blocks and rebounds, Wilson was named WNBA MVP for the third time and helped lead the Aces to back-to-back titles. She was also the MVP of Team USA at the 2024 Olympics.