For years, hyaluronic acid (HA) has reigned supreme as the go-to hydrator in skincare. But now there’s a new humectant on the block making waves in serums and moisturisers: meet polyglutamic acid (PGA ...

“A serum is a skin-care product generally designed to deliver high concentrations of ingredients,” says Dr. Katie Beleznay, a ...

Thankfully, dermatologist Mark Strom regularly posts his top tips on social media including the items he believes work and ...

Viva Biotech announced today that it has been honored with Frost & Sullivan's 2025 APAC Technology Innovation Leadership ...

Researchers developed a precision probiotic cocktail comprising three Lactobacillus strains that improved glucose control, ...

There were two secrets about Krebiozen: What is in it? And does it work? Yugoslav Emigre Dr. Stevan Durovic, who says he extracted the so-called anti-cancer drug from horse serum and brought it from ...

Our skin tells the story of our lives, but sometimes we wish we could edit a few chapters. Many women discover valuable ...

Augustinus Bader's new Vitamin C serum has a stable form of the skincare super-ingredient, delivered in an effective, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

BUILDING MUSCLE IS tough. Spending hours in the gym and meticulous meal planning can get exhausting, especially when results come so slowly. But there is one thing that may speed up your gains: ...

Open YouTube or Instagram and you’ll find endless creators swearing by their ten-step skincare routines. From snail mucin ...