Microsoft is getting ready to announce an ad-supported version of Xbox Cloud Gaming. Sources familiar with Microsoft’s plans ...

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.

Mark Cuban is utilizing Sora to his advantage. He has permitted users to create AI videos featuring him, which in turn serve ...

Electronic Arts (EA) is to be taken private under a $55bn (£41bn) buyout - a record sum for such a deal. Under the terms, private equity firm Silver Lake Partners, Saudi Arabia's Public Investment ...

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Electronic Arts, maker of video games like "Madden NFL," "Battlefield," and "The Sims," is being acquired for $55 billion, the biggest leveraged buyout attempt in history. Under the terms of the deal ...

Artificial intelligence is now part of advertisers' arsenal, and some are using it to blur the line between newscast and ...

New Delhi: Prime Video’s June ad rollout drew sharp criticism from senior marketers. In a LinkedIn reality check, L’Oréal Professionnel India marketing head Aditi Anand flagged repeat exposures, ...

Electronic Arts, maker of video games like Madden NFL and The Sims, is being acquired for 55 billion dollars (£41 billion), the most expensive acquisition of a public company to be taken private in ...

Electronic Arts, maker of video games like “Madden NFL" and “The Sims,” is being acquired for $55 billion, the most expensive acquisition of a public company to be taken private in history. Under the ...