Electronic Arts, maker of video games like “Madden NFL," “Battlefield,” and “The Sims,” is being acquired for $52.5 billion in what could become the largest-ever buyout funded by private-equity firms.

The U.S. Supreme Court on Monday refused to protect Google from a year-old order requiring a major makeover of its Android ...

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Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.

The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more ...

California has banned streaming ads from being louder than shows, starting in 2026. Here’s how to fix loud ads on your TV, ...

Electronic Arts (EA) is to be taken private under a $55bn (£41bn) buyout - a record sum for such a deal. Under the terms, private equity firm Silver Lake Partners, Saudi Arabia's Public Investment ...

Electronic Arts EA-Q, maker of video games like Madden NFL, Battlefield and The Sims, is being acquired for US$52.5-billion in what could become the largest-ever buyout funded by private-equity firms.

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

Artificial intelligence is now part of advertisers' arsenal, and some are using it to blur the line between newscast and ...

Senate Republican campaign leaders are using artificial intelligence-generated video to falsely depict Senate Democratic ...